10 Questions with... Rebecca Ryan

February 2004
Journal of Financial Planning;Feb2004, Vol. 17 Issue 2, p12
Academic Journal
This section presents an interview with Rebecca Ryan, founder and president of Next Generation Consulting. Ryan in many ways is a typical Gen Xer, including the fact she had five jobs by the time she was 26--when she decided to start her own company. She explained that Gen Xers go from job to job because they seek new opportunities and challenges. She suggested that companies broadband career opportunities for Gen Xers. She said it is very common for Gen Xers to leave an employer and go elsewhere to take a job that is the equivalent of a lateral move. She describes the 4S's that define Generation X: skeptical, savvy, self-reliant and swift. Many companies, she asserted, particularly the very progressive ones, are concerned right now about having enough people to staff their organizations as the aging of the workforce proceeds. Gen Xers are declaring bankruptcy in greater numbers than any other generation. They have an average $13,000 college debt when they start a career--61 percent have some kind of training or education beyond high school and it is getting more expensive to get. She advised for financial planners to offer enough to Generation Xers to make them feel still in control. INSETS: What Makes Them Tick? Resources for Understanding Generation X;Mixed Success: One Who Targeted Gen X and Succeeded-- Sort Of.


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