Refining THE Rules OF COMMERCE

Heffes, Ellen M.
May 2001
Financial Executive;May2001, Vol. 17 Issue 3, p18
Academic Journal
The article presents an interview with Peter S. Cohan, president of a management consulting firm, Peter S. Cohan & Associates. Cohan discusses critical issues, opportunities, as well as pitfalls in the rules of commerce as of 2001. According to Cohan, a key factor about the present environment is the huge impact of the dot-com crash. Cohan defines "competitive advantage" as changing the way you do things so that customers or stakeholders perceive your organization as one that provides them with better value than your competitors.


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