September 2016
FN: Footwear News;9/12/2016, Vol. 72 Issue 30, p16
An interview with Sandra Choi, the creative director of luxury accessories brand J. Choo Ltd., is presented. She describes how she feels given that she is the only major force since the very beginning of the company. She also mentions the moment when she realized that Jimmy Choo had the potential to become a household name. In addition, Choi discusses the statement she is trying to make with the fall campaign, bringing together seven different female models.


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