TITLE

Programmed response

AUTHOR(S)
McClain, Doug
PUB. DATE
August 1990
SOURCE
Advertising Age;8/13/1990, Vol. 61 Issue 33, special section pS-1
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews ABC Entertainment President Robert Iger, CBS Entertainment President Jeff Sagansky and NBC Entertainment Vice President for prime time programs Perry Simon regarding the 1990 fall television season programming. Relation between the personality of their network with their fall lineup of shows; Comparison between the network personality in 1990 and 1989; Expectations on the audience viewership share.
ACCESSION #
10484833

 

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