TITLE

Whittle rips 'out-of-step' shops

PUB. DATE
August 1990
SOURCE
Advertising Age;8/27/1990, Vol. 61 Issue 35, pS-2
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews Christopher Whittle, chairman of Whittle Communications, about advertising. Changes in the television advertising strategies of the company; Importance of audience measurement to advertisement planning; Techniques in marketing.
ACCESSION #
10483585

 

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