TITLE

Lever's Webb seizes green issues

PUB. DATE
August 1990
SOURCE
Advertising Age;8/27/1990, Vol. 61 Issue 35, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews David F. Webb, president and chief executive officer of Lever Brothers, about the company's environmental programs. Role of advertising in the implementation of the program; Management strategies implemented by the company; Relationship with retailers.
ACCESSION #
10483554

 

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