TITLE

Nissan's U.S. exec drives ahead

AUTHOR(S)
Horton, Cleveland
PUB. DATE
August 1990
SOURCE
Advertising Age;8/20/1990, Vol. 61 Issue 34, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews Thomas D. Mignanelli, executive vice president for operations of Nissan Motor Corp. USA. Opinion on threats facing importers; Competition with Chrysler Corp; Priority given to explaining marketing strategies and advertising with Nissan dealers; Description of the relationship of Nissan with its advertising agency, Chiat/Day.
ACCESSION #
10481539

 

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