The Rebirth of 7-Eleven

Higgins, Kevin T.
July 2003
Marketing Management;Jul/Aug2003, Vol. 12 Issue 4, p18
Interviews Russ Klein, executive director and chief operating officer of 7-Eleven Inc., about the plans of the company to offer financial services. Overview of the convenience store concept of the company; Profile of the customers of the company; Role of private label in 7-Eleven's marketing strategy.


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