TITLE

The Rebirth of 7-Eleven

AUTHOR(S)
Higgins, Kevin T.
PUB. DATE
July 2003
SOURCE
Marketing Management;Jul/Aug2003, Vol. 12 Issue 4, p18
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
Interviews Russ Klein, executive director and chief operating officer of 7-Eleven Inc., about the plans of the company to offer financial services. Overview of the convenience store concept of the company; Profile of the customers of the company; Role of private label in 7-Eleven's marketing strategy.
ACCESSION #
10449358

 

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