Sling TV: Not Just for Cord-Cutters

Baumgartner, Jeff
May 2015
Broadcasting & Cable;5/4/2015, Vol. 145 Issue 17, p14
An interview with Sling TV chief executive officer (CEO) Roger Lynch is presented. Topics covered include the lessons that he has learned with Sling TV being available nationally in the U.S. for more than two months, the typical profile for a Sling TV subscriber, and how has the service being marketed to consumers.


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