TITLE

Interview

AUTHOR(S)
Cook, Alyson
PUB. DATE
July 1998
SOURCE
Marketing Event;Jul/Aug98, p23
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
Interviews Wilma Sladen, partnership service manager of Wella's Hairdressing Division, about keeping haircare at the cutting edge of fashion. Sladen's responsibilities; Information on Wella's marketing effort with Page & Moy Marketing; Marketing goal of Wella. INSET: Market facts.
ACCESSION #
1012319

 

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