Tata Motors launches low-priced trucks under Prima range

March 2014
FRPT- Automobile Snapshot;3/9/2014, p5
Industry Profile
Industry Report
The article reports on ten low-priced truck models launched by automobile company Tata Motors under the 'Prima' brand in India. It notes that the company looks to tap the high volume multiaxle segment in India. It says that the Prima LX is around 20 per cent cheaper than the Prima range of trucks, launched by Tata Motors in 2009. It highlights the statement of Tata Motors Executive Director-Commercial Vehicles Ravi Pisharody.


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