TITLE

Tata Motors launches low-priced trucks under Prima range

PUB. DATE
March 2014
SOURCE
FRPT- Automobile Snapshot;3/9/2014, p5
SOURCE TYPE
Industry Profile
DOC. TYPE
Industry Report
ABSTRACT
The article reports on ten low-priced truck models launched by automobile company Tata Motors under the 'Prima' brand in India. It notes that the company looks to tap the high volume multiaxle segment in India. It says that the Prima LX is around 20 per cent cheaper than the Prima range of trucks, launched by Tata Motors in 2009. It highlights the statement of Tata Motors Executive Director-Commercial Vehicles Ravi Pisharody.
ACCESSION #
95933783

 

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