GSK, PepsiCo, Godrej hit e-way, launching products online first

February 2014
FRPT- FMCG Snapshot;2/23/2014, p32
Industry Profile
Industry Report
The article reports on the decision of some fast-moving consumer goods (FMCG) companies to restrict their product launches to online retailers. Topics discussed include gauging customer feedback online before making a decision to sell products in physical stores, the cost-effectiveness of online launches, and the use of social media marketing. Also mentioned are online product launches by FMCG companies such as Marico, PepsiCo, and Godrej.


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