TITLE

How packaging is more important for brands in India

PUB. DATE
February 2014
SOURCE
FRPT- FMCG Snapshot;2/23/2014, p26
SOURCE TYPE
Industry Profile
DOC. TYPE
Industry Report
ABSTRACT
The article discusses the importance of packaging for brands in India according to the "Packaging Matters" study by global packaging specialist MeadWestvaco. Topics addressed include packaging's role in product satisfaction among Indian consumers, its influence on shopping behavior and consumer motivation, and its ability to drive repeat purchases. Also mentioned are opportunities to increase brand loyalty through packaging.
ACCESSION #
95879603

 

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