TITLE

Restaurants get ready to dish out 'stadium experience' to IPL fans

PUB. DATE
February 2014
SOURCE
FRPT- FMCG Snapshot;2/23/2014, p22
SOURCE TYPE
Industry Profile
DOC. TYPE
Industry Report
ABSTRACT
The article focuses on how restaurants in India are planning to capitalize on the 2014 Indian Premier League (IPL) cricket tournament. Topics discussed include the installation of big screens to provide a stadium-like experience to customers, an expected increase in customer traffic during the IPL, and the playing of the first 20 IPL matches to the United Arab Emirates (UAE) due to the Indian government's inability to provide security personnel for the tournament.
ACCESSION #
95879599

 

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