TITLE

Diageo bids $1.9 billion to take majority stake in United Spirits

PUB. DATE
February 2014
SOURCE
FRPT- FMCG Snapshot;2/23/2014, p15
SOURCE TYPE
Industry Profile
DOC. TYPE
Industry Report
ABSTRACT
The article reports on a bid launched by spirits manufacturer Diageo to increase its stake in Indian company United Spirits Ltd. Topics discussed include Diageo's plan to attract more wealthy consumers in India, businessman Vijay Mallya's previous control of United Spirits, and the value of India's spirits market in 2012. Also mentioned are the growth of premium and super-premium brands in India and the prospect of Diageo acquiring a majority stake in United Spirits.
ACCESSION #
95879592

 

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