Diageo bids $1.9 billion to take majority stake in United Spirits

February 2014
FRPT- FMCG Snapshot;2/23/2014, p15
Industry Profile
Industry Report
The article reports on a bid launched by spirits manufacturer Diageo to increase its stake in Indian company United Spirits Ltd. Topics discussed include Diageo's plan to attract more wealthy consumers in India, businessman Vijay Mallya's previous control of United Spirits, and the value of India's spirits market in 2012. Also mentioned are the growth of premium and super-premium brands in India and the prospect of Diageo acquiring a majority stake in United Spirits.


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