TITLE

Soaps, detergents wash away a chunk of FMCG growth; Growth in the Rs 2.2 lakh-crore FMCG market almost halved to 9.4%

PUB. DATE
February 2014
SOURCE
FRPT- FMCG Snapshot;2/23/2014, p13
SOURCE TYPE
Industry Profile
DOC. TYPE
Industry Report
ABSTRACT
The article focuses on how product categories of biscuits, soap, washing powder and refined oil limited India's fast moving consumer goods (FMCG) market to single-digit growth in 2013. Topics discussed include consumers' decision to purchase cheaper products due to inflation and overall economic slowdown and companies' offer of more discounts to increase volume sales. Also mentioned are sales growth figures for biscuits, toilet soap and detergents.
ACCESSION #
95879590

 

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