TITLE

I'LL NAME THAT BRAND IN ONE

PUB. DATE
March 2004
SOURCE
Marketing (00253650);3/11/2004, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Industry Overview
ABSTRACT
In 1884, the doctor who gave his name to the brand was superintendent of the Battle Creek sanitorium in Michigan and his brother developed a nutritious food for patients. One day, a laboratory accident exposed some cooked wheat to the open air for a day. Wheat flakes were then created from it by processing it through rollers, which also ensured an even distribution of moisture. The patients loved the new food and demanded supplies even after leaving the sanitorium. As a result, one brother set up a company that still bears the same name. Its success spawned many imitators. To counter this, the company's founder put his name and signature on each individual pack.
ACCESSION #
12597461

 

Related Articles

  • 2006 Personnel Trainer: Flavoring Syrups.  // Gourmet Retailer;Feb2006, Vol. 27 Issue 2, p62 

    The article presents several questions and answers related to flavoring syrups. One reader asks about the ways to choose among brands of flavoring syrups. Another reader asks about the drinks that can be created with flavoring syrups. A reader asks whether flavoring syrups can meet a person's...

  • The healthy lunch appeal of instant noodles.  // Grocer;7/21/2012, p76 

    The article reports that England-based pot snack brands offering noodle-based snacks, like category leader Pot Noodle, are increasingly targeting health conscious adults with low fat, pulse-based recipes while rival manufacturers like Premier Foods seek to target female consumers.

  • A new migration. Tong, Alfred // Brand Strategy;Jun2006, Issue 203, p8 

    The article reports on the recent trends on the consumer behavior in buying food. Consumers who are no longer satisfied with domestic imitations are seeking authentic food products, used by the "natives." Spice brand Natco, emanating from the expatriate Indian community in Sierra Leone, is now...

  • Brief report on the effect of providing single versus assorted brand name condoms to hospital patients: a descriptive study. Williams, James L.; Christensen, Carol J.; Cagle, Henry H.; Homan, Chriss E.; Williams, J L; Christensen, C J; Cagle, H H; Homan, C E // BMC Public Health;2001, Vol. 1 Issue 1, p5 

    Objectives: This study examined condom acquisition by persons in a hospital setting when single versus assorted brand name condoms were provided.Methods: Condom receptacles were placed in exam rooms of two clinics. During Phase 1, a single brand name was provided; for...

  • Hyperconvenient foods or hyperbolic marketing? Lumsden, Callum; Bay, Rebekka // Brand Strategy;Nov2003, Issue 177, p6 

    Shares perspectives on the significance of hyperconvenience food to customers in Great Britain. Adaptation of restaurants to inconsistent daily schedules serving before or after traditional dinner times; Availability of brand name products as first generation of hyperconvenience food; Demand of...

  • Asia's Top 1000 Brands: Maturing Asia looks for its 'future roots'. Tan, Emily // Campaign Asia-Pacific;Jun2014, p78 

    Growing sophistication sees consumers graduating to localised and home-grown brands that mirror their values.

  • Product focus -- Consumer attitudes toward food label claims.  // Market: Europe;Feb2006, Vol. 17 Issue 2, p2 

    Reports on two studies on consumer attitudes toward food labels in 2005. Companies that conducted the studies; Degree of cynicism among consumers; Percentage of respondents who said that the brand was the most important information when making a purchase decision.

  • Market focus Breakfast cereals.  // Brand Strategy;Mar2005, Issue 190, p50 

    The article focuses on Great Britain which is Europe's top consumer of cold breakfast cereals. Eighty seven per cent of British adults eat cereal for breakfast compared to an average of less than half that figure in Germany, France and Spain. Britons make up 42% of all cold cereal consumers...

  • UMA VISÃO SOBRE A TERCEIRA IDADE E AS MARCAS DE ALIMENTOS. Carlini e. Magnoni, Marianna Sarno; Passos, Alfredo // Revista FSA;jan-mar2014, Vol. 11 Issue 1, p48 

    The best way to understand how the third Brazilian age relates to food brands is through dialogue with the elderly. Therefore, the aim of the research was to understand, through the perspective of the consumer Seniors, what is the importance of food brand and what factors influence the choice of...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics