TITLE

Image of the week

PUB. DATE
February 2000
SOURCE
Advertising Age;2/28/2000, Vol. 71 Issue 9, p102
SOURCE TYPE
Trade Publication
DOC. TYPE
Image
ABSTRACT
This section presents a print advertisement from the Ford Motor Co.'s Ford Division advertising campaign for extreme athletes to compete for a position in the Explorer Sport Trac Challenge.
ACCESSION #
2841712

 

Related Articles

  • Ford Ka's augmented reality check. Clifford-Marsh, Elizabeth // Revolution (14605953);Feb2009, p19 

    The article focuses on the advertising campaign centering on augmented reality (AR) launched by Ford in Great Britain. It notes that AR is a new form of marketing that merges the physical and virtual worlds via a mobile application. The tool projects an interactive 3D hologram of the new Ka...

  • Improved Focus. Blasor, Lorraine // Caribbean Business;3/5/2009, Vol. 37 Issue 9, p48 

    The article offers information on the 2009 Ford Focus advertisement created by Ford Motor Co. in Puerto Rico. It is a new advertising campaign for the company, wherein the two television (TV) commercials poke fun at miracle fixes that fall flat. One of the commercials, a 3--second TV spot,...

  • Selling Up. Moses, Lucia // MediaWeek;1/15/2007, Vol. 17 Issue 3, p26 

    The article focuses on U.S. carmakers' efforts to create a multidimensional advertising campaign for their product in 2007. Strong foreign competition has curbed domestic auto sales in 2006 and are expected to do the same in 2007. Advertising spending in magazines fell 11 percent in 2006,...

  • Cost-savings to the fore in Mondeo push.  // Precision Marketing;6/15/2007, Vol. 19 Issue 15, p2 

    The article reports on the promotion of Ford Motor Co. of the cost-saving advantages of their new Mondeo automobile as part of a new campaign on the Great Britain fleet market. According to the report, the campaign will target 30,000 influential fleet managers and make them aware of the Mondeo's...

  • Long engagement. Brooks, Greg // New Media Age;10/11/2007, p23 

    This article focuses on the trend of British digital media companies creating consumer-oriented experiences rather than launching marketing campaigns. Brands such as Nike, Ford, AOL and Channel 4 have discovered that they can create integrated experiences that provide consumers with the...

  • Ford's global marketing plan starts with Focus. LaReau, Jamie // Automotive News;3/21/2011, Vol. 85 Issue 6456, p4 

    The article focuses on the marketing campaign for the compact car 2012 Ford Focus (Focus) from Ford Motor Co. (Ford). It reports global campaign for Focus would be developed by a European team and aims at cost cutting in marketing. It states that Ford is expected to save 7 to 10 million dollars...

  • Ford's new ad approach: More facts, less fluff. Wilson, Amy // Automotive News;11/13/2006, Vol. 81 Issue 6229, p8 

    The article reports that Ford Motor Co. has decided to include more product information in its "Bold Moves" advertising campaign, after listening to dealer's complaints. Some of its dealers have complained that the campaign, which began in May 2006 is focused too much on lifestyle messages. They...

  • Fun needs space. Nylund, Liisa Nido // Caribbean Business;9/4/2008, Vol. 36 Issue 35, p44 

    The article focuses on the advertising campaign for the Ford Flex car launched by J. Walter Thompson in Puerto Rico. According to Rebecca Cabrera, the marketing manager of Ford Puerto Rico, the campaign was for the car from Ford which was created to generate reactions. The advertisement was...

  • BREAKING CAMPAIGNS. Hakuhodu, M. J. M. // B&T Weekly;9/30/2005, Vol. 54 Issue 2538, p12 

    The article presents several breaking advertising campaigns in Australia. The new television advertising commercial of Venus Advertising for spring racing is a collection of pretty young men and women romp their way to the Mooney Valley. A new print advertisement for Paramount Salmon is the...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics