Image of the week

January 2000
Advertising Age;1/3/2000, Vol. 71 Issue 1, p38
Trade Publication
This section presents the print advertisement for Nike Air Jordan XV sneakers, featuring National Basketball Association player Michael Jordan.


Related Articles

  • WHITE HOT. Carofano, Jennifer // FN: Footwear News;8/28/2006, Vol. 62 Issue 34, p40 

    The article describes the passion for sneakers of Malik Greene, a high-end home theater specialist. The 42-year-old admits to wearing his favored white styles only twice apiece before he moves on to a new pair. His love for sneakers began at age 20. That was when basketball phenomenon Michael...

  • Will Jordan's 'XX3' Be His Last?  // Jet;1/28/2008, Vol. 113 Issue 3, p56 

    The author reports on the release of the sneaker Air Jordan XX3 by Nike Inc. in 2008. The history of the Air Jordan sneaker, which was originally released in 1985, is mentioned. Speculation which has been made of whether of not this will be the last sneaker manufactured by Nike associated with...

  • Air Jordans. T. S. // GQ: Gentlemen's Quarterly;Oct2007, Vol. 77 Issue 10, p240 

    The article points out that Nike's Air Jordan rubbers shoes is one of the things which have changed the lives of men since the 1950s. It is pointed out that while these are ugly shoes, Nike convinced people that it looked good by using the brand that was Michael Jordan. It is observed that...

  • GET IT BEFORE IT'S HOT.  // Sporting News;8/4/2006, Vol. 230 Issue 31, p5 

    This article mentions that commercial sidekick Mars Blackmon has returned in a commercial for new a sneaker ad for the Air Jordan IV Fired Reds. The sneakers sell for $115.

  • Jump ball: Jordan team to pick shop for Nike line. Jensen, Jeff; Rechtin, Mark // Advertising Age;6/22/1998, Vol. 69 Issue 25, p4 

    Reports on the 1998 decision made by Nike to establish its Michael Jordan brand as a separate unit with its own marketing staff. Plans to expand the Michael Jordan brand from sportswear to fashion-oriented items; Description of the new Jordan sneaker.

  • no sweat.  // Redbook;Jan2008, Vol. 210 Issue 1, p56 

    A list of comfortable sneakers is presented including metallic "Grounder Lo" sneakers, PF Flyers, aqua and silver sneakers, Bitten Sarah Jessica Parker and maroon and pink "Dunk Low CL '08" sneakers, Nike.

  • Air Jordans still standing tall even after retirement of their namesake. Jensen, Jeff // Advertising Age;11/1/1993, Vol. 64 Issue 46, p3 

    The article reports on the strong sales performance of Nike Inc.'s Air Jordan basketball shoes despite basketball player Michael Jordan's retirement from the National Basketball Association. Air Jordan remain the best-selling basketball shoes in the U.S., racking up an estimated $200 million in...

  • How Nike's brand is bouncing back. Rogers, Danny // Marketing (00253650);10/21/1999, p18 

    Discusses the brand rebuilding efforts of athletic shoe firm Nike in Great Britain following the retirement of top endorser Michael Jordan. Shift to a more empathetic marketing approach; Accusations of unethical treatment of workers in Asia; Threat posed by reemergence of rival Adidas.

  • JORDAN BRAND. Mullman, Jeremy // Advertising Age;11/16/2009, Vol. 80 Issue 39, p25 

    The article examines the marketing of Jordan brand athletic shoes by the sporting goods company Nike Inc. Jordan's market share is larger than that of rival companies Adidas and Reebok combined. The brand's use of professional athletes as product endorsers, which began with the brand's namesake...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics