TITLE

On Copywriting

PUB. DATE
August 2011
SOURCE
Creative Review;Aug2011, Vol. 31 Issue 8, p35
SOURCE TYPE
Periodical
DOC. TYPE
Excerpt
ABSTRACT
The article presents a personal narrative of copywriter Richard Foster writing advertising copy for olives sold by British Grocer Sainsbury's, excerpted from the book "The Copy Book," by Richard Foster.
ACCESSION #
64166588

 

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