TITLE

Social graces

PUB. DATE
March 2008
SOURCE
Marketing Management;Mar/Apr2008, Vol. 17 Issue 2, p4
SOURCE TYPE
Periodical
DOC. TYPE
Excerpt
ABSTRACT
An excerpt from the working paper "The Role of Expert versus Social Opinion Leaders in New Product Adoption," by Jacob Goldenberg, Donald R. Lehmann, Daniella Shidlovski and Michal Master Barak is presented.
ACCESSION #
31234702

 

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