TITLE

How an idea spreads like flu

PUB. DATE
May 2000
SOURCE
Advertising Age;5/8/2000, Vol. 71 Issue 20, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Excerpt
ABSTRACT
An excerpt from the book "The Tipping Point: How Little Things Can Make a Big Difference," by Malcolm Gladwell is presented.
ACCESSION #
3083328

 

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