Morph and merge

April 2000
Advertising Age;4/10/2000, Vol. 71 Issue 15, ps30
Trade Publication
The article presents an excerpt of the speech given by Steve Heyer, president and chief executive officer of U.S.-based Turner Broadcasting System Inc., at the CableTelevision Advertising Bureau's annual meeting. Heyer addressed the issues of the future of cable television, advertising and technology. He believes that media buyers and planners need to realign what constitutes national media.


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