TITLE

GLOBAL TRENDS FOR PRIVATE LABEL Products

AUTHOR(S)
Merrifield, D. Bruce
PUB. DATE
July 2007
SOURCE
Supply House Times;Jul2007, Vol. 50 Issue 5, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Excerpt
ABSTRACT
An excerpt from the book "Private Label Strategy: How to Meet the Store Brand Challenge," by Nimalya Kumar and Jan-Benedict E. M. SteenKamp is presented
ACCESSION #
26502117

 

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