Kid tested

July 2007
Marketing Management;Jul/Aug2007, Vol. 16 Issue 4, p5
An excerpt from the article "Using Childhood Memories to Gain Insight into Brand Marketing," by Kathryn A. Braun-LaTour, Michael S. LaTour and George M. Zinkhan, published in the April 2007 issue of "Journal of Marketing" is presented.


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