TITLE

Kid tested

PUB. DATE
July 2007
SOURCE
Marketing Management;Jul/Aug2007, Vol. 16 Issue 4, p5
SOURCE TYPE
Periodical
DOC. TYPE
Excerpt
ABSTRACT
An excerpt from the article "Using Childhood Memories to Gain Insight into Brand Marketing," by Kathryn A. Braun-LaTour, Michael S. LaTour and George M. Zinkhan, published in the April 2007 issue of "Journal of Marketing" is presented.
ACCESSION #
25927684

 

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