TITLE

On the rebound

PUB. DATE
July 2007
SOURCE
Marketing Management;Jul/Aug2007, Vol. 16 Issue 4, p5
SOURCE TYPE
Periodical
DOC. TYPE
Excerpt
ABSTRACT
An excerpt from the article "Just Give Me Another Chance: The Strategies for Brand Recovery from a Bad First Impression," by A. V. Muthukrishnan and Amitava Chattopadhyay, published in the May 2007 issue of "Journal of Marketing Research" is presented.
ACCESSION #
25927683

 

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