TITLE

Trust by design

PUB. DATE
May 2006
SOURCE
Marketing Management;May/Jun2006, Vol. 15 Issue 3, p5
SOURCE TYPE
Periodical
DOC. TYPE
Excerpt
ABSTRACT
An except from the article "Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions," in the Journal of Marketing, April 2006 issue, is presented.
ACCESSION #
21148258

 

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