TITLE

Quality returns

PUB. DATE
May 2006
SOURCE
Marketing Management;May/Jun2006, Vol. 15 Issue 3, p4
SOURCE TYPE
Periodical
DOC. TYPE
Excerpt
ABSTRACT
An except from the article "The Managerial Path to Return on Quality: How Individual and Collective Belief Systems Evolve in the Firm," by the nonprofit marketing agency MSI is presented.
ACCESSION #
21148253

 

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