Quality returns

May 2006
Marketing Management;May/Jun2006, Vol. 15 Issue 3, p4
An except from the article "The Managerial Path to Return on Quality: How Individual and Collective Belief Systems Evolve in the Firm," by the nonprofit marketing agency MSI is presented.


Related Articles

  • Packaging news.  // Food Manufacture;Oct96, Vol. 71 Issue 10, p10 

    Presents reports relating to the packaging industry in the United Kingdom. Report from MSI Marketing Research; Addition of a second machine to International Cuisine's operation; Reason for the machine; Switching paper sacks at Lucas Ingredients to plastic bag packaging; Information on the...

  • Getting a handle on the market.  // Glass Age;Sep2005, Vol. 48 Issue 9, p53 

    Reports on the growth of the British door market in the 21st century, as explained in the publication "Door Doors and Patio Doors: UK, " published by market researcher MSI. Focus of the publication on market and trends from 2000 to 2004; Growth in the sales of domestic and patio doors;...

  • On the trail of tomorrow's markets. Kennedy Jr., Peter J.; Avila, Robert S. // Corporate Board;Jul/Aug94, Vol. 15 Issue 87, p22 

    Gives planning tips for companies eyeing overseas emerging markets. Definition of emerging markets; Effect of market reforms on firm competition; Differences between growth markets in the 1990s and those of preceding decades; Shortcomings common to emerging market planning. INSET: A measure...

  • Marketing fun and games. Marcus, Morton J. // Indiana Business Magazine;Oct93, Vol. 37 Issue 10, p78 

    Opinion. Asserts the importance of entertainment in marketing packages. `Give-them-what-they-want' theory of marketing; Blending of economic activity with cultural anthropology; Transformation of activity to entertainment.

  • Taking the mystery of marketing. Loewe, Pierre M.; Hanssens, Dominique M. // Management Review;Aug94, Vol. 83 Issue 8, p32 

    Focuses on market response models as a tool for the marketing decision maker. Use of intuitive knowledge of marketing managers; Field test marketing decisions with controlled experiments; Importance of good data; Sources of data; Holistic, team-oriented approach.

  • Maybe we should start all over with an IMC organization. Schultz, Don E. // Marketing News;10/25/93, Vol. 27 Issue 22, p8 

    Outlines integrated marketing communications (IMC) of most companies. Outside in approach; Requirements for good communication; Brand contacts.

  • Some global firms rearrange international markets in their favor. Stewart, Allyson L. // Marketing News;4/11/94, Vol. 28 Issue 8, p8 

    Reports on the British Marketing Society's conference to debate how leading international marketing companies rearrange consumer demands and marketing techniques in their favor. Restructuring of IDV's organization; Cooperation of Price CostCo with employees and suppliers; Insights from John...

  • No greasy napkin for these resolutions. Donath, Bob // Marketing News;1/16/95, Vol. 29 Issue 2, p6 

    Provides resolutions to businesses' marketing strategies in the United States. Staying up to date; Integration of the company's marketing and sales activities.

  • Marketers target regionally. Jeanes, Mike // Marketing Week (01419285);01/29/98, Vol. 20 Issue 42, p34 

    States that the importance of study localised buying patterns are now being recognized by marketers who are adapting their tactics accordingly. Indication that marketing decision are usually taken within regional boundaries; Details on relation between regional differences and consumer...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics