TITLE

Strategic orientation of business marketing

AUTHOR(S)
Murthy, K. S.
PUB. DATE
March 2006
SOURCE
Chemical Business;Mar2006, Vol. 20 Issue 3, p53
SOURCE TYPE
Trade Publication
DOC. TYPE
Excerpt
ABSTRACT
Presents an excerpt of the lecture on "Strategies in Business to Business Marketing," delivered by R. J. Vyas.
ACCESSION #
20484411

 

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