TITLE

A SCIENTIFIC APPROACH TO WRITING A PR PLAN

PUB. DATE
January 1998
SOURCE
Practice of Public Relations: A Caribbean Perspective;1998, p57
SOURCE TYPE
Book
DOC. TYPE
Essay
ABSTRACT
An essay is presented on a scientific approach for writing a public relations (PR) plan. It highlights several steps that are based on the scientific method, including research, analysis and planning, and communication. It also discusses evaluation as the final process, the reason for doing it, and how it is done.
ACCESSION #
83844720

 

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