TITLE

Competitive Strategy

AUTHOR(S)
Beckham, Heather Wall
PUB. DATE
April 2018
SOURCE
Competitive Strategy -- Research Starters Business;4/1/2018, p1
SOURCE TYPE
Research Starter
DOC. TYPE
Essay
ABSTRACT
This article focuses on strategic analysis and strategic development for companies operating in today's dynamic, competitive business environment. This article will introduce tools for analyzing the external and internal factors that a firm faces. We will then apply that insight to the formulation of a competitive strategy.
ACCESSION #
29964424

 

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