TITLE

Whirlpool imagines a world of wonders that really work

AUTHOR(S)
Garfield, Bob
PUB. DATE
May 2000
SOURCE
Advertising Age;5/22/2000, Vol. 71 Issue 22, p85
SOURCE TYPE
Review
DOC. TYPE
Entertainment Review
ABSTRACT
The article evaluates the television advertising campaign of Whirlpool Corp. launched in May 2000. The campaign was created by the Publicis Groupe SA. The advertisement focuses on the technological advances represented by Whirlpool home appliances. The impact of the campaign on consumers is still being assessed.
ACCESSION #
3127842

 

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