Pinpoint Pitch

Haugsted, Linda
October 2006
Multichannel News;10/9/2006, Vol. 27 Issue 40, p29
Entertainment Review
The article reports on the Web-based tool SpotKnowledge developed by Comcast Spotlight for the effectiveness of its sales force. The tool that picks demographic information from multiple sources will give a client-specific pitch. According to Comcast vice president of research Jonathan Sims, the tool allows them to do a consultative selling with the use of strategic links between cable advertisement and business performance.


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