While brand IS Brisk, the ads are baffling

Garfield, Bob
March 1999
Advertising Age;3/22/1999, Vol. 70 Issue 12, p57
Entertainment Review
This article reviews the television advertisement created by agency J. Walter Thompson USA for Lipton Brisk canned ice tea from Lipton and PepsiCo. The advertisement feature stop-action-animated celebrities, like singer Frank Sinatra and actor Sylvester Stallone, in tense or heated situations. Then the star gulps down a can of Lipton Brisk. The problem is, the animated figures so comically resemble the celebrities, it is hard to focus on whatever slender product connection the advertisement make. The brand name does jump out, because the label is in color and the animation is in black and white, and it is a lucky thing that brand advertising works. The latest installment of the Brisk campaign is the most baffling of all. The premise is that George and Louise Jefferson, the '70 situational comedy characters, are at the Planet Hollywood, pressuring co-owner Bruce Willis to devote a display to them.


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