ON THE AIR: Listeners, Unite!

Carson, Saul
February 1949
New Republic;2/28/49, Vol. 120 Issue 9, p28
Entertainment Review
Focuses on radio programs and a book on radio listening. Information about a facetious radio program due to which the citizens of Willmar, Minnesota were panic-stricken; Content of the book "Radio Listening in America," by Paul F. Lazerfield and Patricia L. Kendall; Appreciation of the book by the author; Percentage of radio public which express a desire for serious programs, according to a survey; Responsibility of a broadcaster.


Related Articles

  • A measured response to the meter wrangling. MacArthur, Douglas // Marketing Week;10/23/2003, Vol. 26 Issue 43, p17 

    Comments on the Rajar diary survey, a media study oustide of North America. Effect of digital radio growth on the use of the diary system for radio audience measurement; Decision of Rajar to invest in the testing of two meter technologies; Erratic disparity of results between the two candidate...

  • Vital Stats.  // Media Week;7/8/2008, Issue 1168, p16 

    The article focuses on the results of a survey on podcasts and online radio conducted by Rajar in Great Britain in 2008. The survey showed that over nine million people are listening to radio through the Internet every week. It notes that such results will encourage stations that offer a...

  • Girlhoods in the Golden Age of U.S. Radio: Music, Shared Popular Culture, and Memory. Mazzarella, SharonR.; Hains, RebeccaC.; Thiel-Stern, Shayla // Journal of Radio & Audio Media;Jan2013, Vol. 20 Issue 1, p117 

    Memory and storytelling can provide valuable tools for media scholars aiming to better understand popular media audiences from a historical perspective. Girls' stories are particularly important because they have been absent from most official recorded history and archived documents. In this...

  • The capital's commercial corner enjoys resurgence.  // Music Week;5/16/2009, Issue 19, p9 

    The article reports on the ratings of various leading commercial stations in London, England, in terms of reach and audience share as provided by the Rajars. According to the article, BBC Radio Four go first which has acquired 16.4% yearly gain in reach to 2,73 million listeners and a 2.1%...

  • MacKenzie in bid to take on Rajar. Brech, Poppy // Marketing (00253650);9/19/2002, p2 

    Reports on the plans of Kelvin McKenzie, chairman and chief executive of the Wireless Group, to launch a rival survey using electronic measurement in Great Britain. Argument against the system used by Rajar, the agency measuring radio listening in the country; Instrument used for the...

  • Radioland.  // AdMedia;May2001, Vol. 16 Issue 4, p45 

    Presents a chart depicting top radio spenders in New Zealand.

  • Commercial radio audience up by 2 percent, Rajar figures show. Darby, Ian // Campaign;8/10/2001, Issue 32, p8 

    Reports the increase in the number of commercial radio listeners in Great Britain. Decline in the commercial radio audience share according to the Rajar survey; Rate of increase in listening hours; Role of radio in the media diet of the British population.

  • News/Talk and Pop-Driven CHR Formats Lift Summer Ratings. Bachman, Katy // MediaWeek;10/25/2004, Vol. 14 Issue 38, p11 

    Reports on the results of a survey on the ratings of radio talk show stations in the U.S. during summer 2004, conducted by Arbitron. Impact of the presidential elections on the ratings of talk radio stations; Rating of KFI-AM in Los Angeles; Improvement in the rating of the talk show "Curtis...

  • Europe media habits tracked.  // Advertising Age International;05/10/99, p21 

    Presents the results of the International Air Travel Survey-Europe in May 1999 concerning European mass media habits. Average issue readership of various international publications; Average viewership of international news channels; Places for watching television news.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics