Brogen, Wendell
August 1955
New Republic;8/8/55, Vol. 133 Issue 6, p23
Entertainment Review
The article focuses on the television program titled "The $64,000 Question." "The $64,000 Question" is an expansion and visualization of the old radio show, "Take It or Leave It" which introduced into the American idiom the catchphrase, "Here's the $64 Question." After many years the program ran its course and left the air. Owned personally by the adman, Milton Biow, he sold it to an independent program building house; Lou Cowan Inc., which revised it for cameras and added big-money in the title, a stroke of advertising genius.


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