It could be you

Schroder, Eric
November 2014
SportsTurf;Nov2014, Vol. 30 Issue 11, p6
The author provides some advice on crisis communications and crisis plans. It points out that being emphatic and caring are important characteristics to show trustworthiness and the need to recognize that media is more interested in covering opposing viewpoints. When giving interviews the manager should take control early and educate the reporter while correcting misunderstandings, clarify the questions and prepare 2 to 3 main messages.


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