Web marketing: If you're not doing it right, why bother?

Reilly, Brian
October 1997
Advertising Age's Business Marketing;Oct97, Vol. 82 Issue 9, p13
Trade Publication
Opinion. Discusses the selecting of the Internet as the main focus for the month of October 1997 direct marketing special. Information on the launching of a Web site; Details on the effectiveness of the use of the Internet.


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