TITLE

Web marketing: If you're not doing it right, why bother?

AUTHOR(S)
Reilly, Brian
PUB. DATE
October 1997
SOURCE
Advertising Age's Business Marketing;Oct97, Vol. 82 Issue 9, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Opinion. Discusses the selecting of the Internet as the main focus for the month of October 1997 direct marketing special. Information on the launching of a Web site; Details on the effectiveness of the use of the Internet.
ACCESSION #
9710282978

 

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