TITLE

How marketing can sell your personnel product

AUTHOR(S)
Price, David
PUB. DATE
June 1996
SOURCE
People Management;6/13/1996, Vol. 2 Issue 12, p21
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
Opinion. Argues that if Human Resource professionals are to make a strategic contribution to the business, they should ignore the latest bandwagons and focus instead on the marketing of employment. Best practice techniques to adopt to be more strategic; Criticism on the HR theorists; Key concept of marketing.
ACCESSION #
9710226669

 

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