How marketing can sell your personnel product

Price, David
June 1996
People Management;6/13/1996, Vol. 2 Issue 12, p21
Opinion. Argues that if Human Resource professionals are to make a strategic contribution to the business, they should ignore the latest bandwagons and focus instead on the marketing of employment. Best practice techniques to adopt to be more strategic; Criticism on the HR theorists; Key concept of marketing.


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