Solutions marketing

Kramer, Jon
September 1997
Progressive Grocer;Sep97, Vol. 76 Issue 9, p19
Trade Publication
Opinion. Presents the author's views regarding the supermarket business. Limitations of supermarket operators in thinking more like `marketers'; Emphasis on ready-to-make and ready-to-eat- meals; Goal of the strategy of providing more `kits' or value-added, ready-to-make meals; Requirements on supermarkets for the success of the strategy.


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