TITLE

Making customer's life simple should occur far more often

PUB. DATE
February 1996
SOURCE
Advertising Age's Business Marketing;Feb96, Vol. 81 Issue 1, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Editorial. Contends that companies should try to make life simpler for the customer. Reference to the complex billing structure which United Parcel Service (UPS) and AT&T plan to introduce; Reason for UPS and AT&T gave for the billing structure; Description of how the structure affects the consumers.
ACCESSION #
9710060616

 

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