TITLE

From the Practitioner's Desk: A Comment on "What is Direct Selling? -- Definition, Perspectives, and Research Agenda"

AUTHOR(S)
Sanan, Denis
PUB. DATE
March 1997
SOURCE
Journal of Personal Selling & Sales Management;Spring97, Vol. 17 Issue 2, p57
SOURCE TYPE
Academic Journal
DOC. TYPE
Editorial
ABSTRACT
Opinion. Comments on an article entitled `What is Direct Selling?--Definition, Perspectives, and Research,' which was written by Robert Peterson and Thomas Wotruba. Selling as a meaningful and complex sales and marketing field; Summarization of direct selling; Perspectives of direct selling.
ACCESSION #
9708125105

 

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