From the Practitioner's Desk: A Comment on "What is Direct Selling? -- Definition, Perspectives, and Research Agenda"

Sanan, Denis
March 1997
Journal of Personal Selling & Sales Management;Spring97, Vol. 17 Issue 2, p57
Academic Journal
Opinion. Comments on an article entitled `What is Direct Selling?--Definition, Perspectives, and Research,' which was written by Robert Peterson and Thomas Wotruba. Selling as a meaningful and complex sales and marketing field; Summarization of direct selling; Perspectives of direct selling.


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