TITLE

Ethics training: A good idea, and the time is now

PUB. DATE
November 1996
SOURCE
Automotive News;11/18/1996, Vol. 71 Issue 5687, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Opinion. Comments on the decision taken by Bayerische Motoren Werke (BMW) of North America to make ethical training mandatory for key personnel at BMW dealerships. Link between customer satisfaction and ethical treatment; What dealers and managers must do to make ethics a reality.
ACCESSION #
9612093623

 

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