Ethics training: A good idea, and the time is now

November 1996
Automotive News;11/18/1996, Vol. 71 Issue 5687, p12
Trade Publication
Opinion. Comments on the decision taken by Bayerische Motoren Werke (BMW) of North America to make ethical training mandatory for key personnel at BMW dealerships. Link between customer satisfaction and ethical treatment; What dealers and managers must do to make ethics a reality.


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