TITLE

Branding, old-West style

AUTHOR(S)
Dougherty, Thomas
PUB. DATE
November 1996
SOURCE
Progressive Grocer;Nov96, Vol. 75 Issue 11, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Opinion. Comments on changes in the pet food market in the United States. Effects of the changes on pet food company marketing executives; Use of brand building in the industry.
ACCESSION #
9612033565

 

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