TITLE

Signs that sell

AUTHOR(S)
Armata, Kevin
PUB. DATE
October 1996
SOURCE
Progressive Grocer;Oct96, Vol. 75 Issue 10, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Opinion. Argues that in-store signage should trigger impulse sales as well as enhance a supermarket's image. Effects of not having an in-store marketing employee; How an executive officer can determine if their in-store signage program is being led by a competent visionary; Reason impulse sales are important; Role of a store's visionary; Benefits of a good sign program.
ACCESSION #
9611081291

 

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