TITLE

The value of the messenger

PUB. DATE
October 1996
SOURCE
Progressive Grocer;Oct96, Vol. 75 Issue 10, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Opinion. Argues about the value of effective trade communication in the food industry. Difference between trade communication and advertising; What makes the difference between business success and business failure; What must be done to make trade communication effective.
ACCESSION #
9611081248

 

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