The value of the messenger

October 1996
Progressive Grocer;Oct96, Vol. 75 Issue 10, p1
Trade Publication
Opinion. Argues about the value of effective trade communication in the food industry. Difference between trade communication and advertising; What makes the difference between business success and business failure; What must be done to make trade communication effective.


Related Articles

  • BEST OF THE BLOGS.  // Caterer & Hotelkeeper;2/21/2014, Vol. 203 Issue 4814, p20 

    The article argues that it is important for food professionals to say things correctly, particularly for broadcasting professionals whose pronounced word can become common parlance.

  • Communicating foodborne disease risk. Fischhoff, Baruch; Downs, Julie S. // Emerging Infectious Diseases;Oct-Dec97, Vol. 3 Issue 4, p489 

    Focuses on the risk communication problem in the food industry. Description of the various issues concerning risk in the food industry; Contention that poor communication has caused public health damage.

  • Better Left Unsaid. Roberts Jr., William A. // Prepared Foods;Feb2002, Vol. 171 Issue 2, p7 

    Editorial. Deals with the proper way of communicating about food. Considerations when discussing practices and ingredients common to the food industry.

  • Poor communication is costing north- western food processors millions.  // Food Manufacture;Jul2010, Vol. 85 Issue 7, p4 

    The article focuses on the loss of food processors in the north west of England with millions of pounds due to poor communication throughout the supply chain, according to regional trade body Food Northwest.

  • NO SAVINGS NO FEE SERVICE. Pendrous, Rick // Food Manufacture;May2003, Vol. 78 Issue 5, p18 

    Introduces the Bia-source, a service which helps food manufacturers cut the cost of their minor ingredients and being offered by food consultancy Bia Associates in Great Britain. Commodity replacements for expensive bespoke ingredients; Importance of the volume ingredient selection during...

  • Gorton's Lands TargetCast For Media Buying/Planning. Crupi, Anthony // MediaWeek;2/4/2008, Vol. 18 Issue 5, p6 

    The article reports that frozen seafood manufacturer Gorton's has selected independent media agency TargetCast to handle its media strategy in television, print, and online. They chose the company because of their ability to develop insights into the food market and target consumers more...

  • Mosa folgt auf Berssenbr├â┬╝gge. Petra, Klein // Lebensmittel Zeitung;1/17/2014, Issue 3, p26 

    The article announces that the German food industry association Die Lebensmittelwirtschaft is content with their success in communication in their first year of business in 2013.

  • The Power Is In The Palm Of Your Hand. Russo, Pat // Food Logistics;9/15/2001, Issue 44, p8 

    Focuses on the significance of wireless personal-digital assistant (PDA) technology for several food industry companies in the U.S. Information on several providers offering solutions for order and delivery management in the food industry; Advantages of the use of wireless PDA in the food...

  • Top gun '97 fully loaded.  // Snack Food & Wholesale Bakery;Jul97, Vol. 86 Issue 7, p14 

    Highlights the Stagnito Communications' 1997 Top Gun Food and Beverage Conference. Date and venue of the conference; Guests of the events; Topics to be discussed during the conference.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics