TITLE

How PepsiCo and Quaker could make a splash together

AUTHOR(S)
Crain, Rance
PUB. DATE
October 1996
SOURCE
Advertising Age;10/28/1996, Vol. 67 Issue 44, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Opinion. Explains how PepsiCo and Quaker Oats Co. can help each other prosper in the beverage market. How both companies have encountered hard times; The failed marketing attempt by Snapple to boost sales; Belief that Pepsi could use Snapple to compete against Coca-Cola; Reason why Quaker had a hard time making Snapple work.
ACCESSION #
9611017531

 

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