TITLE

Loss leaders

PUB. DATE
August 1996
SOURCE
Automotive News;8/12/1996, Vol. 70 Issue 5673, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
Opinion. States that new automobiles are the loss leaders of the retail automotive industry in the United States. Sale of merchandise at or below cost to attract customers; Profitability of used-car sector.
ACCESSION #
9608230723

 

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