Apple leadership: Chain of fools

Mello, Adrian
April 1996
Macworld;Apr96, Vol. 13 Issue 4, p27
Opinion. States that although Apple is a strong business with tremendous assets, the company's chiefs are inept and disconnected from reality. Problems with Apple Computers such as spreading itself too thin over years of greed; Suggestion that Apple should do such things as focus on selling better-outfitted, better-quality Macintosh computers and leave low-profit Macs to manufacturers set up to fight price wars; More.


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