TITLE

Global village joins forces to stave off effects of recession

AUTHOR(S)

Pitcher, George

PUB. DATE

July 1998

SOURCE

Marketing Week (01419285);7/2/1998, Vol. 21 Issue 18, p25

SOURCE TYPE

Trade Publication

DOC. TYPE

Editorial

ABSTRACT

Opinion. Presents the views of the individual on globalization of business enterprises. Information on the corporate and financial fronts of globalization; Insight on Coca-Cola company and globalization; Reference to the impact of globalization on a number of companies; Details on the demand for global financial services.

ACCESSION #

950220

Tags: BUSINESS enterprises

 

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